Pain Points - If you're developing a mobile application to help farmers search for and match Dairy and Beef Bulls, it's important to consider potential pain points that users may encounter. You can create a better user experience and make it easier for farmers to find the bulls they need to improve their herds.
Ideation - Creating a mobile app to help farmers search and match Dairy and Beef Bulls, it's important to start with a deep understanding of their needs and challenges.Through conversations and research with farmers, the team can begin to ideate the features and user experience. Once the initial design and features are in place, the UX team can then conduct user testing to get feedback and iterate on the design.
The Process
The Design Sprint Model - Design Sprint Model is a fast and collaborative process that helps teams create user-centered solutions. For the ABS, this means starting with an understanding of farmers' needs and challenges.
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Information Architecture
Onboarding - When a farmer first opens the app, they are prompted to create an account and provide basic information, such as their name, location, and herd size.
Once they have created an account, the app provides a brief tutorial that explains how to use the search and filtering features to find the right bull for their herd. Tutorial also covers how to view and compare bull profiles, how to save bulls for future reference, and how to contact ABS representatives for additional assistance. Onboarding process is designed to be intuitive and easy to follow, so that farmers can quickly start using the app to find the best bulls for their herds.![]()
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Prototype - Prototype Through market research, we identified several challenges, such as limited databases, poor search functionality, incomplete or inaccurate information, and limited features. We also included detailed information on each bull, such as pedigree, health records, and performance analytics, to help farmers make informed decisions. With the ABS app prototype, farmers can confidently select the best bulls for their herds and achieve their breeding goals.
System - ABS’s information architecture is designed to be intuitive and easy to navigate for farmers. Including search, filtering, bull profiles, and the user dashboard. Search and filtering sections allow farmers to quickly find bulls that meet their criteria based on a variety of attributes, such as breed, genetic traits, and performance metrics.
Bull profiles section provides detailed information about each bull, including health records, genetic profiles, and performance data. Finally, the user dashboard provides a centralized hub for farmers to manage their breeding goals and saved bulls. Throughout the app, the navigation and labeling is designed to be clear and easy to understand, so that farmers can quickly find the information they need to make informed breeding decisions.
Typography, Colors
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Wireframes - Wireframes are a crucial part of the design process for the ABS. They are essentially blueprints or visual guides that map out the layout and functionality of the app's interface. By creating wireframes, the UX team can quickly iterate and refine the design, making adjustments based on user feedback and testing.
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Components, Elements - From buttons and icons to typography and color schemes, every UI component is designed with clarity and ease of use in mind. The layout is optimized for mobile devices, ensuring that farmers can easily navigate the app and find the information they need.
Using simple language, combined with visual aids like icons and images, makes the app easy to understand and use, even for farmers who are not tech-savvy.
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User Interface - UI design is made with the aim of making it easy for farmers to find the best bulls for their herds. It features a clean and modern look that feels fresh and easy on the eyes, with every button, icon, and image designed to be clear and intuitive.
The mobile-optimized layout enables farmers to use the app easily, even when they are out in the field, and the clear language and visual aids like icons and images make the app accessible to farmers of all tech literacy levels. With a consistent aesthetic that emphasizes the company's commitment to innovation and modern breeding practices. Prioritizing user needs and focusing on simplicity and clarity, the ABS’s user interface design empowers farmers to find the best bulls for their organisation.
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Filters
Search function allows farmers to search for bulls using a range of filters designed to make the search process more efficient. These filters allow farmers to restrict their search based on factors such as breed, gender, genetic traits, and location, ensuring that they get the most relevant and useful results for their specific needs. Farmers can quickly and easily find the bulls that are most likely to help them reach their breeding goals, saving time and effort in the process.
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Results - ABS’s monitoring system simplifies search results by organizing data into clear categories and providing visualization tools like charts and graphs. A intuitive interface makes it easy for farmers to quickly identify the most relevant results and gain insights that inform their breeding decisions. This system includes a range of data visualization tools, including charts and graphs, that provide farmers with an at-a-glance view of their search results.
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Settings - Settings function allows farmers to adjust their search criteria, including filters for breed, gender, genetic traits, and location. Customizing their search criteria, farmers can more precisely target their search results and find the bulls that best match their specific needs and breeding goals.
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Result - It's a powerful platform designed to empower farmers with the tools and knowledge they need to optimize their breeding strategies and achieve the best possible outcomes for their herds.From the app's intuitive user interface to its powerful search tools and customization options, every aspect of ABS is designed to help farmers make informed decisions and build stronger herds.
With its innovative features and user-friendly design, ABS is a valuable asset for any farmer looking to improve their breeding program and take their herd to the next level.
Ideation - Creating a mobile app to help farmers search and match Dairy and Beef Bulls, it's important to start with a deep understanding of their needs and challenges.Through conversations and research with farmers, the team can begin to ideate the features and user experience. Once the initial design and features are in place, the UX team can then conduct user testing to get feedback and iterate on the design.
The Process
The Design Sprint Model - Design Sprint Model is a fast and collaborative process that helps teams create user-centered solutions. For the ABS, this means starting with an understanding of farmers' needs and challenges.
Information Architecture
Onboarding - When a farmer first opens the app, they are prompted to create an account and provide basic information, such as their name, location, and herd size.
Once they have created an account, the app provides a brief tutorial that explains how to use the search and filtering features to find the right bull for their herd. Tutorial also covers how to view and compare bull profiles, how to save bulls for future reference, and how to contact ABS representatives for additional assistance. Onboarding process is designed to be intuitive and easy to follow, so that farmers can quickly start using the app to find the best bulls for their herds.
Prototype - Prototype Through market research, we identified several challenges, such as limited databases, poor search functionality, incomplete or inaccurate information, and limited features. We also included detailed information on each bull, such as pedigree, health records, and performance analytics, to help farmers make informed decisions. With the ABS app prototype, farmers can confidently select the best bulls for their herds and achieve their breeding goals.
System - ABS’s information architecture is designed to be intuitive and easy to navigate for farmers. Including search, filtering, bull profiles, and the user dashboard. Search and filtering sections allow farmers to quickly find bulls that meet their criteria based on a variety of attributes, such as breed, genetic traits, and performance metrics.
Bull profiles section provides detailed information about each bull, including health records, genetic profiles, and performance data. Finally, the user dashboard provides a centralized hub for farmers to manage their breeding goals and saved bulls. Throughout the app, the navigation and labeling is designed to be clear and easy to understand, so that farmers can quickly find the information they need to make informed breeding decisions.
Typography, Colors
Wireframes - Wireframes are a crucial part of the design process for the ABS. They are essentially blueprints or visual guides that map out the layout and functionality of the app's interface. By creating wireframes, the UX team can quickly iterate and refine the design, making adjustments based on user feedback and testing.
Components, Elements - From buttons and icons to typography and color schemes, every UI component is designed with clarity and ease of use in mind. The layout is optimized for mobile devices, ensuring that farmers can easily navigate the app and find the information they need.
Using simple language, combined with visual aids like icons and images, makes the app easy to understand and use, even for farmers who are not tech-savvy.
User Interface - UI design is made with the aim of making it easy for farmers to find the best bulls for their herds. It features a clean and modern look that feels fresh and easy on the eyes, with every button, icon, and image designed to be clear and intuitive.
The mobile-optimized layout enables farmers to use the app easily, even when they are out in the field, and the clear language and visual aids like icons and images make the app accessible to farmers of all tech literacy levels. With a consistent aesthetic that emphasizes the company's commitment to innovation and modern breeding practices. Prioritizing user needs and focusing on simplicity and clarity, the ABS’s user interface design empowers farmers to find the best bulls for their organisation.
Filters
Search function allows farmers to search for bulls using a range of filters designed to make the search process more efficient. These filters allow farmers to restrict their search based on factors such as breed, gender, genetic traits, and location, ensuring that they get the most relevant and useful results for their specific needs. Farmers can quickly and easily find the bulls that are most likely to help them reach their breeding goals, saving time and effort in the process.
Results - ABS’s monitoring system simplifies search results by organizing data into clear categories and providing visualization tools like charts and graphs. A intuitive interface makes it easy for farmers to quickly identify the most relevant results and gain insights that inform their breeding decisions. This system includes a range of data visualization tools, including charts and graphs, that provide farmers with an at-a-glance view of their search results.
Settings - Settings function allows farmers to adjust their search criteria, including filters for breed, gender, genetic traits, and location. Customizing their search criteria, farmers can more precisely target their search results and find the bulls that best match their specific needs and breeding goals.
Result - It's a powerful platform designed to empower farmers with the tools and knowledge they need to optimize their breeding strategies and achieve the best possible outcomes for their herds.From the app's intuitive user interface to its powerful search tools and customization options, every aspect of ABS is designed to help farmers make informed decisions and build stronger herds.
With its innovative features and user-friendly design, ABS is a valuable asset for any farmer looking to improve their breeding program and take their herd to the next level.